On the development trend of modern packaging desig

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Talking about the development trend of modern packaging design

in the 21st century, with the rapid development of science and technology and increasingly fierce market competition, how to adapt the packaging industry to the development requirements of the new era and meet the sustainable development process of modern packaging has become particularly important

developing packaging, protecting the environment, promoting the sustainable development of packaging industry, and promoting the harmonious development of human and natural ecological environment have become the common problems we all face

1. The evolution and development of packaging

in the long history, packaging has experienced the following three development stages with the continuous progress, renewal, change and development of human social civilization:

1) original packaging. Since human beings lived in caves in groups, in order to store and carry food, there has been the behavior of packaging, which aims to protect, store and move food or goods, and then evolved into the exchange behavior of goods in the period of agricultural society, forming the prototype of packaging. The packaging materials used in this period were all simple materials from nature, such as leaves, bamboo pieces, trees, animal skins, etc

2) traditional packaging. It mainly refers to all kinds of packaging and containers that have been handed down in history, using natural rattan, grass, bamboo, stems and other materials to be processed by hand, such as zongzi wrapped with Ruo leaves, gourd wine, Dou Fang Bao, bamboo shell tea, etc., which have created all kinds of packages, bags, baskets, baskets, cans, jars and so on. These are traditional packaging with strong local flavor

3) modern packaging. It is the product of the development of industrialized society and market economy. It is the product of mechanized mass production and long-distance safe storage and transportation of materials and sales after the western industrial revolution. Then it is pushed to meet the market, guide consumption, and meet people's all-round needs for the material and aesthetic functions of commodities. The demand for the transportation, protection, promotion and other functions of commodities has gradually evolved into the health, safety Green packaging design based on the needs of environmental protection

2. Sustainable development trend of modern packaging design

according to the hierarchy of needs theory proposed by the famous American psychologist Maslow and the modern high-speed developed packaging science and technology, which can not meet the requirements of high-precision measurement, this paper analyzes and discusses the sustainable development trend of packaging design in China in the future

1) green design suitable for environmental protection

the 21st century is a century of environmental protection. Modern packaging will continue to continue the concept of green design put forward in the 1920s for a long time. The rapid economic development has accelerated the destruction of the natural ecological environment; With the improvement of people's living standards, all kinds of packaging solid wastes increase with the increase of people's demand for commodities

according to statistics, in 1998, the total amount of packaging products produced in China was 18.13 million tons, 70% of which were discarded after use, and the discarded packaging solid waste aggravated the pollution to the environment. The environmental problems it brings are becoming increasingly prominent. People are committed to studying new packaging materials and environmentally friendly design methods to reduce the environmental problems caused by packaging solid waste. Innovations in packaging materials, such as: pulp molding packaging materials for heat insulation, shock resistance, impact resistance and perishable; A decomposable material made of a mixture of synthetic resins from plant shells; Natural starch packaging materials; Self degradable packaging materials; In the design, try to reduce the materials that are not easy to decompose in the later stage for packaging, and try to use materials that are light in weight, small in volume, easy to crush or flatten, and easy to separate; Try to use more materials that are easy to deteriorate without biological and chemical effects, which is nearly 15% higher than last year. Try to reduce the total amount of materials used when ensuring the protection, transportation, storage and sales functions of packaging

2) personalized packaging design is suitable for highlighting the personalized packaging design of goods

personalized packaging design is a widely involved and influential design method, which is mainly used for supermarkets, warehouse sales and other different design methods due to the huge seismic effect of rubber materials sold in different environments and venues. It has great relevance and influence on corporate image, product itself and social effect. The shaping and performance of packaging image develop to natural and lively humanization and organic modeling, and give packaging personality quality and unique style to attract consumers. When designing, we must systematically consider, make different analysis of the actual situation, and consider various factors. For example, how big is the market for automotive carbon fiber composites after 10 years of using barrel shaped "barrel wine", using local folk drama facial makeup door god shaped "Ping An wine", and using laughter? Maitreya shaped "open mouth laughing wine"... And other bionic personalized modeling design, its idea is innovative, distinctive and outstanding, and the visual effect is very strong. Such commodity packaging on the dazzling shelves is easy to attract consumers' interest and be accepted by consumers

3) packaging design of modern commodities suitable for e-commerce sales

as a carrier of information transmission, the network has penetrated into every corner of the world. The organization of demand and distribution has been completed through the network, regardless of the size of country, market, investment and trade, and activities will be carried out according to the network order. As early as 2001, the Ministry of general affairs of Japan developed the technology of collateral technology to transmit the fragrance of flowers. Although it is currently limited to limited fragrance types such as apples, it has changed the previous transmission technology of collateral technology, which is only limited to transmitting images and sounds, but only visual and auditory transmission technology. Now it has added olfactory transmission technology. The use of these technologies will enhance the sales of odorous goods such as cosmetics and perfume, such as pictures, sounds The combination of the three will have an impact on the e-commerce sales industry. Many traditional enterprises are facing challenges. Network technology has completely changed customers' consumption behavior and consumption mode, and the promotional function of packaging and decoration will also be diluted, losing its dazzling aura in the past. As the society enters the era of e-commerce, it puts forward new requirements for the function of packaging, and then the packaging design of goods encounters new problems

because e-commerce makes business activities show the characteristics of electronization, informatization, networking, virtualization and so on, enterprises can directly release commodity sales information through the network, consumers can directly query the commodity information they need on the network, sign sales contracts through the network, and then through the way of distribution under the network payment, completely changing the traditional sales mode of commodities and removing the intermediary link of sales. It not only saves a lot of raw materials, but also realizes the optimized distribution of goods and materials, improves the transportation efficiency, eliminates the manual and mechanical loading and unloading and transportation of electronic goods, reduces the transaction cost, expands advertising and commodity sales, and the network economy has gradually become a strong driving force of the world economy

4) with the rapid development of modern science and technology, general packaging anti-counterfeiting technology has no effect on counterfeiters. Christine Romer, an expert who studies packaging design and technology in the Far East, pointed out that imitation and plagiarism in packaging design in Chinese Mainland has become a strategy adopted by many small enterprises in practice. They confuse the public with the packaging of famous brand products in the market by subtle changes. For example, Jinliufu wine produced by Wuliangye distillery is imitated into "jindafu" by a small factory. They directly use a high-precision scanner to obtain the design effect drawing of Jinliufu wine packaging, and then process it through Photoshop and other graphic software, changing "six" into "big" to keep the overall effect unchanged, At first glance, consumers are not easy to detect the changes they have made, shoddy, fake

obviously, anti-counterfeiting has become a major problem in China's modern packaging industry. Strengthening the visual effect of packaging design and strengthening the packaging and printing industry technology has become a powerful weapon in the action of cracking down on counterfeiting and safeguarding rights. We can use special texture paper, specific pigments and packaging technology in packaging design, such as hologram, authentic inspection seal, shallow relief embossing and so on, to obtain specific effects, so that those fake and shoddy goods can retreat because of excessive replication costs or unrealistic effects. Therefore, the innovative method of packaging design and the printing industry technology integrating high-tech achievements, and the pursuit of incisive and unique originality and unique visual effects are another direction for the sustainable development of the packaging industry in the future

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