On the development strategy of enterprises

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A preliminary study on enterprise development strategy. First, the essence of enterprise development strategy. The concept of "strategy" initially existed only in the military field. War pays attention to strategy. There are big strategies and small strategies. The big strategy is called "strategy" and the small strategy is called "tactics". The difference between strategy and tactics is: strategy aims at the overall problem, and tactics at the local problem; Strategy aims at long-term problems and tactics at short-term problems; Strategies are aimed at basic problems, while tactics are aimed at specific problems

in 1965, an American expert published enterprise strategy. Since then, the concept of "strategy" has entered the enterprise field. The army is engaged in war and enterprises are engaged in competition. Although they are different in nature, there is a word "struggle" in both. Since enterprises want to participate in the competition, they should pay attention to strategy in the competition. There are also big and small enterprise strategies. Big strategies are strategies and small strategies are tactics. Few people use the concept of "tactics" in the enterprise field. Although it is rarely used, it exists objectively. Enterprise strategy cannot be big or small. Small strategies of enterprises can only be called "tactics"

"enterprise strategy" is the general term of various strategies in an enterprise, including development strategy, competition strategy, marketing strategy, technology development strategy, etc. The basic attributes of these strategies are the same. They are all strategies for the integrity, long-term and basic of the enterprise, but the difference is the planning angle

enterprise development strategy is about enterprise development strategy. Enterprise development is a process of growth and expansion, which includes both quantitative and qualitative changes. The development of enterprises also needs strategies. The overall, long-term and basic strategies for enterprise development are enterprise development strategies. The enterprise development strategy has four characteristics: one is integrity, the other is long-term, the third is the nature of the gap between domestic testing machines and imported testing machines, and the fourth is strategic. Integrity is relative to locality, long-term is relative to short-term, basic is relative to concreteness, and strategic is relative to routine. The enterprise development strategy must have these four characteristics at the same time, and the lack of one characteristic is not the enterprise development strategy

enterprise development strategy is not a medium and long-term plan for enterprise development. Enterprise development strategy is the soul and program of the medium and long-term plan for enterprise development. The enterprise development strategy guides the medium and long-term plan of enterprise development, and the medium and long-term plan of enterprise development implements the enterprise development strategy; The former is an outline, which is comprehensive

Second, the strategic significance of enterprise development

the strategic significance of enterprise development is determined by the essential characteristics of enterprise development strategy. Because the enterprise development strategy has four essential characteristics, its significance is shown in four aspects

first, it is important to plan the overall development of the enterprise. An enterprise is a whole composed of several interrelated and interacting parts. There are local problems in the part, and there are overall problems in the whole. The overall problem is not the sum of the local problems, but is essentially different from the local problems. The development of enterprises faces many integrated problems, such as the response to major environmental changes, the development, utilization and integration of resources, the balance of production factors and business activities, and the straightening out of various basic relationships. Planning for integrity is an important condition for the development of enterprises, and we should always grasp the overall development of enterprises. The ship hit a glacier, all the passenger compartments were flooded, and all the passengers suffered. Don't think that managers can grasp the overall development of the enterprise. Managers who only see trees but not forests can be seen everywhere

second, it is important to plan for the long-term development of enterprises. Enterprises have a long and short life span. Investors and operators should establish the awareness of "longevity enterprise". In order to make enterprises "live longer", we should pay attention not only to short-term development, but also to long-term development. The long-term development problems of enterprises are not the sum of short-term development problems, but are essentially different from short-term development problems. Enterprises that hope to "live long" face many long-term problems, such as development goals, development steps, product and technological innovation, brand and reputation, talent development, and cultural construction. Enterprises that hope to live a long life should care about the future. We should not only think about future problems in advance, but also solve them in advance, because solving any problem requires a process. In order to eat peaches, we had to plant peach trees three years ago; In order to prevent old age, we have to have children when we are young. We should correctly handle the relationship between short-term interests and long-term interests. In summer, farmers should not only be busy with summer harvest, but also be busy with summer tillage and summer planting. Predicting the future is difficult, but not impossible. No one can imagine the accidental events in the future, but we can always grasp the development trend of all kinds of things. If you have no foresight, you must have immediate worries. Leaders do not care about the future of the enterprise, but only know that "burning eyebrows and looking at the present" is tantamount to joking about the life span of the enterprise. It should be pointed out that there are many leaders who do not care about the future of enterprises. It is precisely for this reason that a large number of enterprises have closed down in a few years or more

third, it is important to grasp the basic issues when making an overall and long-term plan for the development of enterprises. Leaves grow on branches, branches grow on forks, forks grow on trunks, and trunks grow on roots. In an enterprise, there are thousands of leaf problems, hundreds of fork problems, and not many root problems. Although there are not many such problems, they are very important. If the root of the tree is rotten, no matter how you manipulate it, the leaves will not be green again. Leaders should concentrate on planning the basic issues of enterprise development. If the basic problems of enterprise development are not solved well, even if the employees are motivated to work hard, they will not receive results, and even the harder they work, the more money they lose. Leaders should enhance their awareness of basic issues. Don't only pay attention to the success of the decision, but also pay attention to whether there is something wrong with the decision itself; Don't just be busy getting rid of difficulties, but also be busy eradicating the root causes of difficulties

fourth, strategy is very important when studying enterprise development. Enterprise development strategy is not a conventional idea to meet their own needs and even the needs of the world, but a novel way. Enterprise development strategy should enable enterprises to invest less, produce more, have less setbacks and develop faster. The strategy is to take plastic to wrap the wisdom crystal immediately after it is formed, rather than experience moving and theory stacking. Wisdom contains knowledge, but knowledge itself is not wisdom. There is an essential difference between wisdom and knowledge. Many military strategists have the knowledge of "empty city planning", but they do not have the wisdom of Zhugeliang. A prophet is wisdom. Wisdom is the flexible use of knowledge and the smart response to information, mainly to reduce the output of aging mines, loss mines and unsafe mines. Planning enterprise development depends on wisdom, planning enterprise

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