Overview of the current situation and development

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Overview of the current situation and development of China's tobacco packaging and printing market II

III. The current situation of the national tobacco industry and its impact on cigarette packaging and printing

1. the momentum of the national tobacco industry's industrial and commercial separation and joint restructuring last week was strong

in the past two years, small tobacco factories with less than 100000 boxes began to close down. As of last year, the work of industrial and commercial separation and joint restructuring began, and the State Tobacco Monopoly Bureau has made greater and greater efforts, (1) According to the task conditions and effects of the friction pair, the original 185 cigarette industrial enterprises have been integrated into 64 so far. Yunnan, a famous tobacco Province, was merged from the original nine cigarette factories into four on September 10:

a. Kunming Cigarette Factory merged Chuncheng cigarette factory, with an annual total output and sales of 1.3 million boxes

b. Honghe Cigarette Factory merged with Zhaotong cigarette factory and changed its name to Honghe Cigarette Factory, with an annual total output and sales of 1.26 million boxes

c. Qujing Cigarette Factory merged Huize cigarette factory, with an annual total output and sales of 1.03 million boxes

d, Chuxiong cigarette factory and Dali cigarette factory belong to Hongta Group (the affiliation of the former Yuxi cigarette factory remains unchanged)

the legal person status of the above five restructured cigarette factories has been cancelled, and the above "nine changes and four" integration is only the first step. Yunnan China Tobacco Industry Corporation said that in the future, Yunnan Province will continue to restructure and integrate the four major enterprises in accordance with the principles of market and efficiency and the requirements of big brands

Shanghai Tobacco Industry Corporation has taken over Beijing cigarette factory and Tianjin cigarette factory, and integrated the tobacco industry enterprises of the three municipalities directly under the central government into a group

Guangdong China Tobacco Industry Corporation, which has just been established for less than a year, merged and reorganized its No. 2 Guangzhou cigarette factory, Shaoguan cigarette factory, Meizhou cigarette factory and Zhanjiang cigarette factory into a legal person enterprise to establish Guangdong cigarette factory. Guangdong China Tobacco Industry Corporation and Guangdong general cigarette factory implement the management mechanism of "one set of institutions, two brands". The General Factory implements the operation mode of multi-point production under the corporate governance structure and Four Unifications, namely, unified operation and management of enterprise assets, unified organization of brand production, unified procurement of raw and auxiliary materials, and unified organization of cigarette sales

the actions of the above three places can represent the overall trend of Chinese tobacco. In other words, the current Chinese tobacco market is brewing great changes, and the original pattern of cigarette enterprises will be broken. As the new pattern planning has not yet been finalized, there are infinite development opportunities and space. These opportunities and space are not only valuable to the tobacco industry enterprises that can benefit from the first integration, but also a new challenge to the printing enterprises that undertake the cigarette package products of these cigarette factories, It is also a rare opportunity to expand business volume

2. the catalogue of 100 brands of cigarette products was issued

in order to further promote the joint reorganization of tobacco industry enterprises and ultimately improve the overall competitive strength of Chinese tobacco, the State Tobacco Monopoly Administration issued the catalogue of 100 brands of cigarette products on August 23 this year. The catalogue clearly stipulates that in the next two to three years, the production and sales brands of cigarette products in the whole industry will be reduced to about 100 (see Table 1)

in addition, flax and wheat straw fibers are used to make granules.

tobacco enterprises should become bigger and stronger and compete with the world tobacco giants. The state tobacco monopoly administration has seen that several major transnational tobacco groups implement the strategies of major brands, high brand awareness, high market share, high market concentration and high single brand sales. There are no more than 200 major brands of several transnational tobacco groups in total. With its "Marlboro" and "Benson hedges" brands, Philip Morris Co., Ltd. occupies about 48% of the cigarette market in the United States; With the brand of "soft seven stars", Japan Tobacco Company (JT) has steadily accounted for 8% of the global market share. The weak, small, scattered and disorderly cigarette brands in China are as numerous as crucian carp crossing the river. At most, there are 2000 brands and more than 3000 specifications. In 2001, there were 1049 cigarette brands in China, which decreased to 758 in 2002 and 582 in the first half of 2003. In the first half of 2004, it was reduced to more than 370. So far, there are 315 brands left

to implement the "100 brands" strategy, the National Bureau aims to focus on solving the problem of rational distribution of high, medium and low-grade brands. What we should pay attention to here is to vigorously simplify the high and middle grade cigarette brands with small production and marketing scale, low profit level and strong dependence on high-quality tobacco and imported tobacco. The brands outside the catalogue must be gradually compressed until production stops. The overall framework of Chinese cigarette brands in the future is three levels: the highest level is the representative brands of Chinese cigarettes, such as Zhonghua, Hongtashan, Baisha, furongwang, etc., and the middle level is 36 kinds of famous and high-quality cigarettes (see Table 2). The lowest level is the catalogue of 100 brands

among the above-mentioned brands, there are seven brands recognized as "Chinese well-known trademarks" by the State Administration for Industry and Commerce: "Hongtashan", "Baisha", "Zhonghua", "Honghe", "Yunyan", "Dahongying" and "furongwang"

this book of life and death that affects the fate of many cigarette brands directly promotes the adjustment of enterprise organizational structure. Those printing enterprises that originally depended on the restructured cigarette enterprises will face a choice between life and death

those brand cigarette packs that are printed will die out naturally in the relationship of "no skin, no hair". Therefore, under this general trend, these printing enterprises must recognize the situation and think out the Countermeasures in advance, so that they can regain their vitality when the Inferno fire is lit

(to be continued)

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